Bell exists to inspire and enable the next generation of boundary breakers. It is built from auto racing, motorcycle, and bicycle culture. They don’t just make helmets, they make possibilities. Born in a garage, fueled by grease, and will. Bell Helmets are guided by pure intent to encourage the world to live, ride, thrive, and drive. Hand-in-hand with the world’s best drivers and riders, Bell Helmets continues to enable the best to be their best. As it always has. Bell was established in 1954 and proven ever since.
Bel-Ray continues to proudly manufacture all of its products in the United States. These locally-made products by skilled professionals have traveled the globe and beyond. Bel-Ray lubricants have serviced submarines, weathered chilling arctic cold, defied harsh desert dust and heat, raced to championships wins and even traveled to the moon.
Sunstar’s high-quality aftermarket brand BRAKING, and OEM fitment on the world’s most respected motorcycle brands, make it #1 among riders and factory engineers alike.
Back in the day, motorcycle racing at Southern California’s great places and great races attracted the attention of the world. Deserts and mountains and city streets were open and inviting. But the era of “few rules and regulations” came to an end when overzealous environmentalist and sue happy people went on the attack. But nothing will ever erase those great days and the badasses who made it cool.
FLY Racing creates motocross, offroad, street, watercraft, snowmobile, mountain bike, and BMX products for Powersports and cycling enthusiasts.
Fox Racing is the global leader in motocross and mountain biking gear and apparel. Fox Racing outfits the world’s best competitive athletes and enthusiasts with products that combine innovation and style, rooted in the brand’s original competitive motocross spirit.
Before there was Fox Racing, there was a vision. Geoff Fox believed his high-performance suspension and engine components could give riders an on-track advantage. Driven to prove this on his terms, he founded team Moto-X Fox to compete against the might of the Japanese factory teams. The team quickly became the top non-factory riders in the competitive AMA 125 National Championship series, proving that the products he and his team designed and built were the best money could buy.
Oakley, Inc., based in Lake Forest, California, and a subsidiary of Italian company Luxottica based in Milan, designs, develops and manufactures sports performance equipment and lifestyle pieces including sunglasses, sports visors, ski/snowboard goggles, watches, apparel, backpacks, shoes, optical frames, and other accessories. Most items are designed in house at their head office, but some countries hold exclusive designs relevant to their market. Oakley currently holds more than 600 patents for eyewear, materials, and performance gear.
This is not just a slogan to us. Over the past 25 years, we have dedicated ourselves to providing the best there is to offer in our products. This includes our proprietary compounds which have been extensively researched and tested by top athletes around the world to ensure that they provide the highest level of comfort and longevity possible. We are also the innovators of the Lock-On Grip system, which innovated the way in which grips are installed and secured to the handlebars and still remains the worldwide standard for grips. This is also the reason that we have chosen to continue producing our products exclusively in the USA in our own facility. While other manufacturers are scurrying to the lowest possible cost producer overseas, we remain dedicated to maintaining the highest possible product quality facilitated by our long term relationships we have developed with our suppliers.
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Our products are handlebars and grips for motorcycles. Our passion is growing this sport we love so much. Keep it fun and keep on moto’ing.
The leading magazine in Motocross & Supercross giving a full perspective on the top riders, the biggest events, and the latest developments in the sport.
The 100% brand has always been synonymous with motocross Americana and has been linked to many iconic moments that have built the roots and history of what is modern motocross. The roots of the 100% brand date back to the early 1980’s when the popular logo graced the factory racing equipment of the biggest names in motocross.